Anyone who wants to know what the German healthcare market really buys has long stopped looking only at pharmacy shelves. A substantial share of the business in OTC products, supplements and skin care now runs through Amazon. There, search queries, rankings and reviews decide every day which brand grows and which one loses.
The remarkable thing: this market is measurable. Prices, availability, search trends and reviews move in plain sight, and whoever analyzes them systematically gets a picture of the market that no traditional survey can deliver. For us, Amazon is the most honest market research there is for consumer healthcare. Live, unfiltered and in step with real buying behavior.
Why we write this newsletter
We run our own data platform that analyzes the Amazon market every day. From this work for our clients we know how much movement there is in the healthcare categories, and how rarely that movement finds its way into the industry’s decision papers. The S&S Healthcare Monitor closes that gap: once a month, condensed to what decision makers actually need.
Data alone is not the promise. Others write graveyards of numbers. Every issue puts the movement in context: what it means, and what follows from it.
What every issue delivers
The Monitor follows a fixed structure with four building blocks:
- Market index. The movement of the total market, month over month.
- Category in focus. One category in detail, from search behavior to price structure.
- Product analysis. A single product and the look behind its numbers.
- News. The essentials from healthcare and the marketplace, curated and put in context.
Who we write for
For decision makers in healthcare companies whose products are sold on Amazon, or should be. For everyone who is responsible for the channel, budgets it, or has to explain it to management. In short: for readers who have no time for raw data but want to know what the market is doing.
What comes next
This issue zero is the opening. The first regular issue follows soon, with real numbers from the live market. If you’d like to read the Monitor conveniently in your inbox, sign up below. All issues also remain available to read here online.