We met in 2013 at a tram stop in Düsseldorf, both doing well in corporate roles. Since then we’ve built our own brands, appeared regularly on TV and completed several M&A deals. Technology was always part of it, from our studies to our own software platform. Today we run the agency we would have liked to hire back then.
Johannes Schmidt & Deniz Schöne
No off-the-shelf mission: each of our principles has a story behind it.
Built our own brands, took a product from prototype through teleshopping to Germany’s Shark Tank (“Die Höhle der Löwen”), led several companies to exit. Once you’ve lived that, an Amazon account is more than campaign metrics: it’s a business with an assortment, a margin and risk.
Our recommendations see your whole business.
Our careers began in corporate structures. Later we took over the management of a healthcare brand with revenues in the millions and led it through an international M&A process, through the sale and the integration that followed. Approval chains, compliance and committees are familiar ground.
We function within your structures.
Technology is part of our DNA, not a department. As industrial engineers we have always built things ourselves, from optimized components for 3D printers at Zodiac 3D to the tools we work with today. That attitude is in every engagement: measure first, then decide.
You get the data to decide right.
We’ve been working with health brands on Amazon for years. The market, its categories and its particular rules are our daily business.
Every category has its own success factors: we know what drives visibility, what builds trust and where products fail. We speak the language of your industry, from active ingredient to permissible claim.
Health products are not ordinary consumer goods. Content that complies with German health advertising law (HWG) and EFSA rules is part of our craft, checked before every upload and closely coordinated with your specialist departments. Whoever holds up in a regulated environment holds up anywhere.
In our data platform we consolidate information from various sources into a complete picture of your market. We work more precisely, and you decide on solid ground.
Enough reading. Let’s meet.
Johannes SchmidtManaging Director
Deniz SchöneManaging Director
Erik RichterDigital Strategy Consultant
Philipp Holzner CepedaProject Manager
Maximilian CremerAssociate Consultant
Marina LutfallaAssociate Consultant