Services

Amazon Advertising

We run your Amazon advertising with a system we built ourselves: positions instead of gut feeling, profit instead of prestige. Every Amazon ad format from one team.

Technical drawing: megaphone with a red actuating lever, its coupling ring lifted a gap out of its seat
01 / How we steer

More profit from every advertising euro

01 Precision

Positions instead of gut feeling

We bid on ad positions, not on keywords. Our own tools read your category several times a day: who holds which slot and what they pay for it. While others guess, we measure.

02 Efficiency

Every euro where it works

From the right ad format to budget allocation across campaigns and marketplaces: we steer your advertising budget to where it contributes most. Measured by return, not by impressions.

03 Reach

Advertising without selling yourself

Your company doesn’t sell on Amazon directly? We make your brand visible anyway: through advertising models with the retail partners that carry your products. Visibility where your customers buy.

Let’s talk about your advertising

Anyone can buy clicks. We buy the most profitable ones.

02 / The Pole Position System

More profit from the same ad budget

Our productized advertising system bids on positions instead of keywords and holds exactly the slot that pays off for you.

The advertising system in 52 seconds, explained by Johannes Schmidt (in German).
01

The target position

Which position pays off for you is not decided in a kickoff meeting. We measure it: every slot shows in black and white what it costs and what it sells.

02

The rule

One brand per category. Two brands in the same slot would mean our system bidding against itself. Once taken, it’s taken.

03

The measurement protocol

Our system measures daily at fixed times; the monthly average is what counts. The rules are set in writing before we start.

Monochrome wave breaking as a tube, red light glowing inside the barrel
1brand per categoryExclusivity in the Pole Position System. Once taken, it’s taken.
03 / The three pillars

What ad management covers

We develop the right advertising strategy with you and manage the full range of Amazon advertising, from the first campaign setup to the quarterly review.

01

Campaign Management

  • Amazon PPC: Sponsored Products and Brands
  • Sponsored Display and Amazon DSP
  • Prime Video Ads and new ad formats
  • Campaign architecture and budget control
  • Keyword research and harvesting
02

Optimization & Testing

  • ACoS and ROAS optimization
  • Bid optimization to the target position
  • Placement and device control
  • Main-image tests at a constant position
  • Keyword cannibalization audit
03

Strategy & Reporting

  • Advertising strategy and format advice
  • Target position and cost limit per category
  • Transparent reporting and dashboards
  • Paid-and-organic tracking per keyword
  • Advertising restrictions under control, healthcare included
04 / Getting started & Packages

The first step costs nothing

Every engagement starts with the Ads Audit: we look at your numbers before we talk about packages. After that, both sides know what’s possible.

Ads Audit & Category Analysis

The no-obligation start

free/ one-time

Where you’re currently overpaying, how much budget seeps away on product pages and what’s possible in your category. Real numbers instead of a pitch.

Pole Position System

Position bidding instead of keyword bidding

fixed price/ per category

The productized advertising system including category exclusivity. The fee depends on category size and keyword set, transparent after the analysis.

Advertising Management

Ongoing management of your advertising

on request/ month

Control, optimization and reporting across all campaign types. Pricing is based on the advertising budget under management.

S&S Healthcare Monitor

Our industry newsletter for decision makers. Monthly, in your inbox.

Currently published in German.

Advertising costs, search trends and category movements on Amazon: we analyze what the market is doing and bring it to the point every month.

Details in our privacy policy (German).