Anyone who wants to know what Germany buys for its health finds one of the most honest answers not in the pharmacy, but on Amazon. Every search, every purchase, every review leaves a trace there. Together, these traces form a picture of the market that is current and shows, unfiltered, what people really spend their money on.
We have been reading these traces for our clients for years. With the S&S Healthcare Monitor we now interpret them in public and share the insights with our readers.
Why we do this
In our years in industry we read, commissioned and presented a lot of market research. It shows tendencies, and it often rests on what people say about themselves. In practice, things often turned out differently, sometimes surprisingly so.
Since we started working intensively with Amazon, we have seen why. The marketplace data does not tell what customers say, but what they do. And customers often vote with their wallets differently than they would have announced in any survey. Over the years we have learned to read this data, and we are still fascinated by how striking the answers often are.
We no longer want to keep these insights to ourselves. And yes, we also hope that conversations will come of it, with existing and future clients. For a service provider, we think, that is a fairly honest reason.
What to expect
Anyone can show data today. What we care about is what lies behind it: the insights. Every month we pick one movement in the Amazon healthcare market that surprised us - a product that suddenly takes off, a market that ticks differently than expected, a brand that quietly overtakes everyone.
We tell the story behind it and show how we found it: from the overall market down to the individual product, with real data from our own platform. Perhaps you will ask yourself what the data would reveal about your own market. That is exactly the idea.
We also keep you up to date when something happens on Amazon or in the healthcare market that you should know about - from new marketplace rules to developments in the industry.
Who we write for
Healthcare, for us, does not mean pharma in the classic industry sense. We look at the market the way customers experience it on Amazon: from over-the-counter medicines to supplements and skin care to medical supplies and oral care. Everything people buy for their health, and where they buy it today.
The Monitor is written for the people who shape this market: for everyone in healthcare companies who is responsible for the Amazon channel, budgets it or represents it to management. Four to five minutes of reading - just right for the first coffee at the office.
Hour zero
This issue is the beginning. The first story follows shortly. If you would like to read the Monitor in your inbox, sign up below; all issues remain available here online. And if you can think of someone who would be interested: forwarding is explicitly welcome.
I look forward to our journey through this market - and to the surprises it has in store for us.